When companies work towards strengthening the bond between customers and the company, customer perception improves, and this gives way to a better competitive edge.Ĭustomer perception is also important to determine the kind of image a brand wants to build.įor example, when a retail clothing store has displayed clothes on crowded racks using low-quality plastic hangers, customers get a perception that it is a low-quality brand. the customers build a negative perception about the brand. When customers experienced a great after-sale service it is going to develop a positive opinion about the brand.īut when customers had a bad experience such as broken products, no returns, no after-sales service, etc. Getting the products that were as described in the product description also creates a positive customer perception. When customers had a pleasant experience of getting their products delivered on time they form a perception. Customer perception is built around the experience that a customer has with a product.Ĭonsumer perception can make or break your brand.

Why is Customer Perception Important?Ī happy customer is one who is satisfied with the experience that he has with a product or a service.

The customer perception is built based on the colors used in the logo.Įxample 2: A popular blog Techylist changed their theme & their traffic spiked by 15% on their top traffic posts like GTA San Andreas Apk.īut if a product is trying to attract both men and women, using just pink might not be a good idea. This color predominantly attracts women while men feel alienated by pink color.

The way the products are positioned in a retail store, the colors, and shapes in your logo, the advertisements that you create, the discounts that you offer, everything impacts the customer perception.įor example, Avon uses a pink color with white and black accents. This process continues until the consumer starts to build an opinion about the product.Įverything that a company does affects customer perception. The entire process of customer perception starts when a consumer sees or gets information about a particular product.

relating to a product, they develop an impression about the product. When a customer sees advertisements, promotions, customer reviews, social media feedback, etc. The customer collects information about a product and interprets the information to make a meaningful image of a particular product. Customer perception definition: “Marketing concept that encompasses a customer’s impression, awareness, or consciousness about a company or its offerings.”